Learn to Swim Event Recap - APR 2014
The Miami HEAT teamed up with Florida Blue, Sun Sports and the American Red Cross to host the 13th Annual HEAT April Pool’s Day on Tuesday, April 1st at Gibson Park Pool located at 401 N.W. 12th Street, Miami, Florida 33136.
The event served as the launch of the HEAT’s summer long “Learn to Swim” community swim safety campaign and officially kicked off the swim season in South Florida. HEAT players Toney Douglas and Rashard Lewis, along with the HEAT Dancers, got into the pool with children from Dunbar K-8 Center and Riverside Elementary HEAT Academies for a special swimming lesson under the direction and supervision of American Red Cross’ certified water safety instructors and lifeguards.
Guest speakers included Miami HEAT Executive Vice President and Chief Marketing Officer Michael McCullough, Florida Blue Market President, Penny Shaffer, Media Relations Manager for FOX’s Sun Sports Eric Esteban, American Red Cross of Greater Miami and the Keys Board Member, Eric Knowles, City of Miami Mayor, Tomás Regalado Miami-Dade County Deputy Mayor, Russell Benford and Miami-Dade County District 3 Commissioner, Audrey M. Edmonson.
Based on the most current statistics from the Florida Department of Health, drowning is the leading cause of death for children under the age of four and is the second leading cause of death for children under the age of seventeen. From 2010-2012, Broward County ranks first in the state of Florida in unintentional drowning death, while Miami-Dade County ranks second.
HEAT fans can take advantage of a special $10 off swimming lesson coupon, provided in both English and Spanish, which is available in select issues of the official game day program, TIPOFF, through the remainder of the season. The coupon can be redeemed at select authorized providers of the American Red Cross or by clicking here.
For a detailed list of authorized American Red Cross swimming lessons providers, or to learn more about the HEAT Learn to Swim campaign, click here.